Privacy Policy

Last updated: September 27, 2026

Reluctantly Owned (“we,” “our,” or “us”) operates this online store and website, including the related information, content, features, products, and services offered through it (the “Services”). Our store is powered by Shopify, which provides the ecommerce platform that enables us to offer the Services to you.

This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit or use our Services, make a purchase or other transaction, create or use a customer account, communicate with us, or otherwise interact with our store.

Personal Information We Collect or Process

“Personal information” means information that identifies you or can reasonably be linked to you. It does not include information that has been anonymized or deidentified so that it cannot reasonably be linked to an individual.

Depending on how you interact with our Services, we may collect or process:

• Contact information, including your name, email address, telephone number, billing address, and shipping address.

• Payment and transaction information, including payment information, payment confirmation, transaction details, and payment method. Payments are processed through Shopify and applicable payment providers.

• Account information, including information associated with your customer account, preferences, and settings.

• Order information, including products you view, add to your cart, purchase, return, exchange, or cancel, and your order history.

• Communications, including information you provide when contacting us about an order, product, return, refund, or other customer service matter.

• Device information, including information about your device, browser, network connection, IP address, and other identifiers.

• Usage information, including information about how and when you interact with or navigate our Services.

• Marketing information, including your marketing preferences and interactions with marketing or advertising where applicable.

The information we collect depends on how you interact with our Services and which features you use.

Sources of Personal Information

We may collect personal information:

• Directly from you, including when you browse our store, place an order, create an account, subscribe to marketing communications, contact us, or otherwise provide information to us.

• Automatically through the Services, including through your device, cookies, and similar technologies.

• From Shopify and service providers that help us operate our store, process payments, prevent fraud, fulfil orders, provide technology, or perform other business functions.

• From business, analytics, marketing, or advertising partners, where applicable and permitted by law.

How We Use Personal Information

We may use personal information to:

• Process purchases and payments.

• Manufacture, fulfil, and deliver orders.

• Provide order confirmations, shipping information, and tracking updates.

• Process eligible refunds, replacements, returns, or other transactions.

• Create and manage customer accounts.

• Provide customer support and respond to inquiries.

• Maintain, personalize, and improve our Services.

• Detect, investigate, and prevent fraud, abuse, security threats, or unauthorized activity.

• Maintain appropriate business, accounting, and transaction records.

• Comply with applicable legal and regulatory requirements.

• Send marketing communications where permitted.

• Measure or provide advertising where applicable.

You may unsubscribe from promotional emails using the unsubscribe mechanism included in those communications. Opting out of promotional communications does not prevent us from sending transactional or service-related messages, such as order confirmations, shipping updates, or responses to customer-service requests.

Legal Bases for Processing

Because Reluctantly Owned is operated from the United Kingdom, certain processing of personal information may be subject to UK data protection law.

Where those laws apply, we process personal information using an appropriate lawful basis, which may include:

• Contract, where processing is necessary to provide products or Services you request, process and fulfil orders, arrange delivery, manage your account, or provide customer support.

• Legal obligation, where processing is necessary to comply with applicable legal, tax, accounting, or regulatory requirements.

• Legitimate interests, where processing is necessary for legitimate business purposes such as operating, securing, protecting, and improving our Services, preventing fraud, and managing our business, provided those interests are not overridden by applicable individual rights.

• Consent, where you have given permission for a particular processing activity and consent is the appropriate legal basis.

Where processing is based on consent, you may withdraw that consent as permitted by applicable law.

How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate our business and provide the Services.

This may include disclosure to:

• Shopify, which provides the ecommerce platform used to operate our store.

• Payment providers, which process and authorize payments and refunds.

• Print-on-demand production and fulfilment partners, which manufacture and fulfil the physical products you order.

• Shipping and logistics providers, which deliver orders to customers.

• Technology, fraud-prevention, customer support, analytics, marketing, or advertising providers, where applicable.

• Professional advisers, authorities, regulators, courts, or other parties, where disclosure is required or permitted by applicable law or reasonably necessary to establish, exercise, or defend legal rights.

• Parties involved in a business transaction, such as a merger, acquisition, restructuring, financing, or sale of assets.

Print-on-Demand Fulfilment and Delivery

Our products are produced on demand by third party production and fulfilment partners.

To manufacture and deliver your order, we may provide those partners with information necessary to complete fulfilment, such as your name, delivery address, products ordered, product specifications, and order information.

Fulfilment partners may use standard domestic United States postal and delivery carriers, which may include carriers such as USPS, UPS, FedEx, or other regional or national delivery providers.

The specific production facility and delivery carrier may vary depending on the product, destination, availability, and fulfilment arrangements.

Relationship With Shopify

Our store is powered by Shopify, which collects and processes personal information about your access to and use of our Services in order to provide and improve its ecommerce services.

Information you submit through our Services may be transmitted to and shared with Shopify and other service providers, including parties located in countries other than where you live, in order to provide and improve the Services.

We use certain Shopify enhanced services and features that may use information obtained from your interactions with our store, together with information from your interactions with other merchants and with Shopify, to help provide services such as personalization, analytics, advertising, fraud prevention, and improvements to Shopify's products and services.

For certain processing associated with these enhanced services, Shopify may be responsible for processing your personal information and for responding to requests to exercise applicable privacy rights relating to that processing.

You can learn more about how Shopify processes consumer personal information in the Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

You can exercise applicable privacy rights relating to Shopify's processing through the Shopify Privacy Portal:

https://privacy.shopify.com/

Cookies and Similar Technologies

Our Services and the providers supporting them may use cookies, pixels, and similar technologies to:

• Operate and secure the store.

• Maintain shopping cart and account functionality.

• Remember preferences.

• Understand how visitors interact with our Services.

• Prevent fraud.

• Support analytics, marketing, and advertising where applicable.

Where required by applicable law, appropriate consent will be requested before non-essential technologies are used.

Available cookie and privacy controls may be used to manage applicable preferences.

United States State Privacy Rights

Depending on your state of residence, applicable United States privacy laws may provide you with rights concerning your personal information.

These rights may include:

• Right to access or know: You may have the right to request information about personal information we collect or maintain about you.

• Right to delete: You may have the right to request deletion of certain personal information, subject to applicable exceptions.

• Right to correct: You may have the right to request correction of inaccurate personal information.

• Right to data portability: You may have the right to receive certain personal information in a portable format.

• Right to opt out: You may have the right to opt out of certain uses of personal information for targeted advertising, or activities legally defined as the sale or sharing of personal information.

• Right to non-discrimination: Where applicable, we will not unlawfully discriminate against you for exercising your privacy rights.

These rights may apply differently depending on your state of residence and whether a particular law applies to us.

Sale, Sharing, and Targeted Advertising

We do not sell personal information for monetary compensation.

If we use advertising or analytics technologies that disclose identifiers, device information, browsing activity, or similar information to advertising partners, those activities may be considered “sharing,” “sale,” or processing for “targeted advertising” under certain United States state privacy laws, even where no money is exchanged for the information.

Where applicable, you may request to opt out of those activities through privacy controls provided on our website or by contacting us at hello@reluctantlyowned.com

Where required by applicable law and supported by our Services, we also recognize applicable browser-based opt-out preference signals, such as Global Privacy Control (GPC).

We will not unlawfully discriminate against you for exercising applicable privacy rights.

We may need to verify your identity before completing certain privacy requests.

Marketing Communications

If you choose to receive promotional emails from Reluctantly Owned, you may unsubscribe at any time using the unsubscribe link included in our marketing communications.

Opting out of marketing does not prevent us from sending non-promotional communications necessary to complete or service an order, provide shipping information, respond to you, or administer your customer account.

Our commercial email practices are intended to comply with applicable United States marketing requirements.

Children's Privacy

Our Services are intended for a general shopping audience and are not directed toward children.

We do not knowingly collect personal information from children in circumstances prohibited by applicable law.

If you are a parent or guardian and believe that a child has improperly provided personal information to us, please contact us so that we can review the situation and take appropriate action.

Security

We use reasonable administrative, organizational, and technical measures intended to protect personal information.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Please do not send sensitive or confidential information through unsecured communication channels.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or processed.

Retention periods may depend on whether information is required to:

• Complete and maintain records of transactions.

• Provide our Services or maintain an account.

• Resolve customer-service issues or disputes.

• Prevent fraud or misuse.

• Comply with legal, accounting, tax, or regulatory requirements.

• Establish, exercise, or defend legal rights.

Different categories of personal information may therefore be retained for different periods.

International Processing and Transfers

Reluctantly Owned is operated from the United Kingdom and sells to customers in the United States. Shopify, our fulfilment partners, payment providers, and other service providers may operate internationally.

As a result, personal information may be transferred to, accessed from, stored in, or processed in countries other than the country where it was originally collected.

Where applicable law requires safeguards for an international transfer, we use or rely upon appropriate transfer mechanisms and safeguards provided by applicable law and our service providers.

Third-Party Websites and Services

Our Services may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security, accuracy, or content of third party websites or services that we do not control. You should review the applicable third party's privacy practices before providing personal information.

Privacy Requests and Complaints

If you have a question, privacy request, or complaint about how Reluctantly Owned handles your personal information, please contact us first at:

hello@reluctantlyowned.com

We will review privacy requests and complaints in accordance with applicable law and may need to verify your identity before responding to certain requests.

Depending on where you live and the laws that apply, you may also have the right to contact the consumer-protection, attorney general, data-protection, or privacy authority responsible for your jurisdiction.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, business practices, technology, legal requirements, or other operational reasons.

When changes are made, we will update the “Last updated” date displayed at the top of this Privacy Policy and provide any additional notice required by applicable law.

Contact

For questions about this Privacy Policy, our privacy practices, or an applicable privacy right, contact:

Reluctantly Owned
Flat 1, 12 Exel Drive
Tyseley, Birmingham, B11 3JQ
United Kingdom
Email: hello@reluctantlyowned.com